We just enjoyed an inspiring evening singing and dancing with the Jonas Brothers, and our ears are still ringing. Not from the amplifiers, but from the screams of the adoring fans.
Just in case you been marooned on a desert island without any media or contact with anyone under the age of 19, the Jonas Brothers are the hottest act in pop music right now.
Why should you care?
Do people line up for days waiting for a chance to buy your product or join your business?
Are the members of your team screaming uncontrollably when you meet with them in person?
Can you match the level of excitement and product demand of the Jonas Brothers? Probably not.
Can you learn some valuable marketing lessons from these guys? Definitely.
Lesson 1: Know your target market. The 3 Jonas brothers write their own songs about real-life experiences of kids their age. They know what that demographic is thinking about. Talking about. Texting about. And their songs reflect that authenticity. Are you targeting a specific group who would really relate to and could benefit from your product and opportunity? Get focused.
Lesson 2: Make a personal connection. During the concert, the Jonas brothers spoke directly to the audience and shared stories that were sometimes humorous, sometimes heartbreaking, always captivating. Nick Jonas, the youngest and arguably the most talented of the trio, is a diabetic. He talked to the audience for some time about personally dealing with that challenge - not looking for sympathy, but a connection. He encouraged the crowd to meet their challenges head-on and stay positive. Can your prospective customers or business partners look at you and see themselves? Get connected.
Lesson 3: Show your enthusiasm. For almost 2 hours, this dynamic pop trio not only sang, they danced. They jumped. They laughed, climbed, flipped, ran, slid, fell down, got back up, and reveled in a performance that was almost perpetual motion. Their movements were not the result of professional choreographers, but the release of sheer unbridled joy in what they do. Are others on your team caught up in your enthusiasm? Get fired up!
Don't spend your entire career in the audience. Get on the stage and dazzle the crowd with what you've got. And don't settle for singing back-up. Jump into the spotlight, and rock the world!
Keep leading forward.
Deb and Brad
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